Case Study: Nokomis Beach Property

Living room with a cream leather sofa, a dark leather armchair, a TV on a stand with folded towels underneath, a beige area rug, and windows with white blinds, in a home with light blue walls.
Living room with light blue walls, beige leather sofa, black leather recliner, large flat-screen TV, white blinds on windows, a small table with a basket of blankets, a decorative sign, and a ceiling fan
Kitchen with gray cabinets, white subway tile backsplash, white refrigerator, and a small dining area with a table and two chairs near windows.
Kitchen with gray cabinets, white subway tile backsplash, beige countertop, stove, double sink, coffee maker, toaster oven, hanging mugs, paper towel roll, and orange baskets.
A dining area near a window with white blinds, a wooden table with white chairs, a wire bowl with decorative orbs, and a wall mirror.
A cozy bedroom with a light blue wall, a bed with floral bedding, two nightstands with white lamps, and a closet with louvered doors.
A bedroom with a bed, two white chairs, a wooden dresser with a black TV, window blinds, and a closet with louvered doors.
Bathroom with walk-in shower on the left, white walls, a countertop with a sink, black faucet, and various toiletries, a modern mirror above the sink, and a row of four black-shaded wall lights.
Sunlit dining area with wooden table, metal chairs, large potted palm tree, and decorative letters spelling 'HAPPY' on the table. Large window with blinds and street view outside.
Bright sunlit living room with large windows, a blue sofa, two red wire chairs, a patterned rug, a white side table, and two floor lamps.
Bright sunroom with large windows and blinds, blue sofa with white pillows, red and white geometric rug, black metal chairs, small wooden table, potted plant, view of neighboring houses and trees outside.

Snapshot

  • Location: Nokomis, Florida (near the beach)

  • Type: Seasonal Vacation Home

  • Owner Goal: Overcome seasonal drought, improve year-round occupancy, and reduce the stress of self-managing

The Challenge

This property had been live for years, but the owner struggled to gain traction outside of peak season. The key hurdles were:

  • Heavy reliance on high season only — bookings rarely came in during the rest of the year

  • Only listed on Vrbo, missing exposure to other major platforms

  • Outdated photos and weak listing presentation

  • Owner personally drove all the way from Ohio to clean and service the property, charging a high cleaning fee for her time which hurt conversion rates

  • Owner was frustrated with low demand and poor occupancy despite strong potential

Our Approach

We executed a multi-pronged relaunch strategy to maximize visibility and demand:

  1. Listing Optimization

    • Revamped the property’s presentation with professional photos and editing to highlight its best features

    • Rewrote the listing copy with strong, guest-focused language

  2. Cross-Listing for Exposure

    • Expanded reach by listing not just on Vrbo, but also Airbnb, Booking.com, and additional platforms

    • Synced calendars and pricing tools for seamless management

  3. Revenue & Demand Strategy

    • Adjusted pricing dynamically to attract off-season guests

    • Targeted August — historically an underperforming month — with optimized nightly rates and availability

  4. Guest Experience Setup

    • Implemented automated guest messaging and cleaning coordination

    • Established review flows to quickly build new credibility on Airbnb

The Results

  • Booked out for the entire month of August — something the owner had never achieved before

  • Already securing advance bookings for fall and winter months, historically low-demand periods

  • Significant increase in year-round occupancy and revenue stability

  • Owner stress reduced dramatically with professional management handling day-to-day operations

About the Owner

The owner had been self-managing for years, frustrated by lack of traction and feeling like the property was wasting its potential. By partnering with Superhost USA, they finally unlocked consistent demand and a scalable rental strategy.

What the Owner Says

Shiela Bell

“For years I struggled with my property only getting a few bookings in peak season. I was ready to give up. Superhost USA completely turned things around — with new photos, cross-listing, and pricing strategies, my home was booked solid for August for the first time ever, and I already have reservations in months I never thought possible. The results speak for themselves.”

Want results like this for your property?

A smiling middle-aged woman with silver hair, wearing a black blazer and earrings, against a plain background.